STC102 is the introductory graphic design course I developed when I first started teaching at the University of Miami. In this intense design class, students learn the basics of Adobe Photoshop and Indesign.
Their Final Project is to create an abridged version of a magazine, with a topic of their choosing.
Featured projects by:
Marina Rutenberg
Gibson Roberts
Karli Evans
STC202 is the second graphic design course I developed at the University of Miami. The focus of this course is learning how to use Adobe Illustrator, and then create both a design and a branding campaign as the Final Projects.
* The guys' portraits are from Miami Ad School - Vector Imaging class*
Featured work by:
Stephanie Sheehan
Westley Taylor
Hollie Pollak
Justin Steinburg
Gabi Rodriguez
Kayta Sarria
Julia Paccone
Grace Donahue
In 2007 I got the remarkable opportunity to teach at Miami Ad School, and not only that, but I was lucky enough to teach a subject which I was most passionate about: typography.
I was an instructor at Miami Ad School for over 7 years and Type Journey has always been my favorite class to teach.
This class really proved to me that you can make ANYTHING out of type.
Featured work:
Badass Bunting by Sera Takata
Juvia by Christina Riccardi
The Gallery by Alexandra Dugarte
Laki by Allie Pakrosnis
Locals Only by Callie de Phillips
Ivre by Grace Gordon
Dulce by Nicole Spencer
The Wld by Katya Sarria
Featured work:
Honey & Lemon by Casey Lue
Hot Box by Hayley Buchholz
Calavera by Laura Camacho
Hype by Nathalia Silva
Koe Karaoke by Nikki Wong
Station 26 by Riley Peak
Advertising Campaigns is the Capstone course for advertising students at the University of Miami. I co-teach this course with Dr. Juliana Fernandes.
The class aims to have a real client, with a real problem to solve.
In the Fall of 2016, celebrity chef Bobby Flay was our client. The class created a fully integrated campaign for his restaurant Bobby's Burger Palace. The class included research, strategy, and all the artwork was original work created by the students.
The client was so pleased with this project they decided to implement this art direction for their 2017 advertising work.
See the full Campign book here.
The Challenge.
Pasión coffee is high-quality with great flavor, but faces problems when it comes to brand recognition. Customers confuse it as a big-name chain, or barely remember the name, hurting its potential to grow and make a mark on the coffee scene in Miami.
Pasión also suffered through the millennial love for convenience - people seldom go out of their way to get coffee. When Starbucks is across the street, why bother going anywhere else? We decided to define Pasión through its product - not by its taste, but by its authentic culture and sense of adventure. Backed up by research, we know that our customers want to experience other cultures.
Pasión’s mission is to bring the world’s flavors to the consumer, transporting them to different locations around the world. Customers want variety and customization, and Pasión offers flavors from across the globe accompanied by various brewing methods and personalized latte art. Customers have the opportunity to experiment and try new flavors and styles of coffee.
The Big Idea.
Experience what’s foreign, locally. Why stray off the beaten path just for a cup of coffee? Because you can try the distinct flavor of every coffee region, from the chill, dark roast of Hawaii to the blonde roasts of the Dominican Republic. Your new cultural hotspot is just around the corner.
See the full campaign book here.
