Advertising Campaigns is the Capstone course for advertising students at the University of Miami. I co-teach this course with Dr. Juliana Fernandes.
The class aims to have a real client, with a real problem to solve.
In the Fall of 2016, celebrity chef Bobby Flay was our client. The class created a fully integrated campaign for his restaurant Bobby's Burger Palace. The class included research, strategy, and all the artwork was original work created by the students.
The client was so pleased with this project they decided to implement this art direction for their 2017 advertising work.
See the full Campign book here.