Selected Work

In the Senior Capstone class, a real client briefs us on a business challenge they’re facing. Alongside a Strategy Co-Professor, I guide two teams—Strategy & Account Planning and Creative & Social Media—to develop an integrated 360° advertising campaign addressing distinct objectives. Over the past seven years, students have created campaigns for clients ranging from celebrity chef Bobby Flay to Norwegian Cruise Lines.

The process involves conducting primary research to inform strategy, which the Creative team then executes. Students build the entire campaign from scratch and pitch their solutions to the client at semester's end. Featured are some of my favorite campaigns.

BK Foundation

Everyone knows about Ronald McDonald House and Wendy’s Foundation, but no one knows Burger King is all about education.

Spring 2021

See campaign

Norwegian Cruiselines

Cruising is great for families, adults, and little kids but how do we create interest in causing for a generation of GenZers with onboard entertainment?

Fall 2023

See campaign

Brickell City Center

Miami’s premier shopping experience arrived in Downtown, yet no one knew it was open.

Fall 2017

SEE CAMPAIGN

Tap 42

A beloved local restaurant and bar needed a much needed visual refresher.

The students rose to the technical challenge of creating unique images featuring all the fresh ingredients.

Spring 2017

See Campaign

Aubi & Ramsa

High-end boozy ice cream? Say less. We just need everyone to know it exists.

Fall 2021

See campaign

Bobby’s Burger Palace

Chef Bobby Flay has an iconic fast casual chain of burger restaurants and he invited us to pitch some ideas for his Vegas location.

Spring 2016

SEE CAMPAIGN