We tailored our executions to capture the distinct flavors and ingredients in popular Tap42 dishes and drinks, in turn promoting Tap42 as a unique dining destination. Our use of whole ingredients in each execution was intended to emphasize the variety of flavor notes in dishes across Tap42’s menu offering. Rustic backgrounds and dark photography of the dishes’ and their ingredients solidify Tap42s’ identity as a dining destination that has more to offer than just great drinks.
This award-winning photography was a technical triumph for the Creative team.