Below is a collection of student work from classes I currently teach at the University of Miami.

Advertising Campaigns

In the Senior Capstone class, a real client briefs us on a business challenge they’re facing. Alongside a Strategy Co-Professor, I guide two teams—Strategy & Account Planning and Creative & Social Media—to develop an integrated 360° advertising campaign addressing distinct objectives. Over the past seven years, students have created campaigns for clients ranging from celebrity chef Bobby Flay to Norwegian Cruise Lines.

The process involves conducting primary research to inform strategy, which the Creative team then executes. Students build the entire campaign from scratch and pitch their solutions to the client at semester's end. Featured are some of my favorite campaigns.

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