Featured Projects

The Senior Design Capstone course is the pinnacle of the design track within the creative track and one of the most award-winning courses in our program. In this class, students design a custom typeface from scratch and use it to create a fully integrated branding campaign, complete with custom textures, patterns, and branded photography. It’s one of my favorite courses to teach and often becomes a highlight of my students’ college experience.

All the projects featured have won numerous design awards.

Arcana

This design project brings a fresh twist to the coffee shop experience by merging the love for caffeine with the allure of pop culture trends like astrology and contemporary visual aesthetics. The brand invites customers to “find their vibe” with personalized offerings tied to zodiac signs, such as signature drinks and mood-based blends.

The design incorporates celestial motifs, dreamy gradients, and custom typography, reflecting the mystical and playful nature of astrology while staying on-trend with Gen Z and millennial aesthetics.

Mock A Roni

This design project celebrated the joy of quirky, gluten-free pasta shapes through equally playful packaging. Inspired by the pasta’s whimsical designs, the packaging featured bold, unconventional shapes that mirrored the product inside, creating an instant connection between form and function.

Bright colors, lively illustrations, and dynamic typography added to the fun, making each box a standout on the shelf. The result was a packaging design as fun and inviting as the pasta itself, appealing to gluten-free foodies and design lovers alike.

Void

This design project introduces a full line of skincare products designed for everyone, regardless of gender, blending inclusivity with cutting-edge aesthetics. Inspired by modern futurism, the brand combines sleek, innovative design elements with a bold, trend-driven approach to resonate with Gen Z consumers.

The packaging features clean lines, dynamic gradients, and metallic accents, evoking a forward-thinking, high-tech vibe.

Cheeky

This design project started as a playful exploration of quirky illustrations and characters inspired by the designer’s life, capturing everyday humor and relatable moments with a unique artistic twist.

From notepads and journals to tote bags and enamel pins, the product line celebrated individuality and creativity, combining functional design with a touch of personality. What began as a classroom concept transformed into a thriving small business, proving the power of authentic storytelling and thoughtful design to connect with consumers.

Seoul Goods

This personal branding project blends cultural roots with a love for shared dining experiences, creating a vibrant brand inspired by the student’s Korean background and the joy of enjoying small meals with friends.

Original photography highlights colorful, shareable dishes and intimate table settings, emphasizing the social and joyful aspects of the dining experience. Together, the typography and imagery create a cohesive, inviting identity that celebrates culture, connection, and the simple happiness of good food shared with great company.

Hyacinth

This project began as a concept for a flower shop speakeasy that combined a unique cannabis retail experience with a welcoming social space. Through in-depth research, we uncovered a significant design opportunity: most competitors in the field had poorly executed branding and uninspired design.

The final design brought the concept to life through original experimental photography, which served as the centerpiece for all branding elements. The photography’s organic textures and vibrant tones seamlessly tied together the brand’s identity, from packaging and signage to the interior ambiance.

Takt

This design project reimagines self-care for men with a bold and approachable skincare line aimed at destigmatizing men’s grooming. The brand balances modern masculinity with a focus on wellness, offering a full range of products tailored to men’s unique skincare needs.

The design features sleek, minimalist packaging with clean typography and a refined color palette to evoke confidence and simplicity.