I think everyone in advertising has the dream to either have their work shown in the Super Bowl, or in NYC Times Square. That was pretty much my goal as I embarked on my advertising career.
This project took years off my life, required sleepless nights, and a solid month and half of 12-hour work days. Enough so that it deserves its own section.
The campaign took over the Port Authority terminal in New York City, including the subway station leading up to the Times Square exit, and every single media placement in the Times Square tunnel. The grand total: 102 unique Media placements, 80% of which was built by yours truly.
And while the Art Direction is not anything to brag about (due to Six Flags Brand Guidelines), the talent of my copywriting partner Matt Kelsen really made this the highlight of my advertising career.